90 Days of BzzAgent

I was sitting in the library, talking with John Ramsey and watching as first Keith Leong and then Cheyanne Baird swooped through and snagged Take5 candy bars (pretzels, caramel, peanuts, peanut butter, milk chocolate) from the enormous plastic crate of samples, when Erik Dasque popped in. “The new BeeLog has launched,” he said, with a promotional kind of smile. “Just now. It looks really good.” He continued to hover there, smiling, as if expecting something.

“You’d like me to mention it in 90 Days?” I asked, assessing the situation with, I think you’ll have to admit, astonishing acuity.

“Yes,” he said, starting to go. “If you want to know more about it, it’s all on the site.”

“What about some inside stuff? A story?”

“It was accomplished with wonderful cooperation by many members of the dedicated and highly professional BzzAgent team,” he said. Blandly.

This is what happens when you’re an outside observer embedded within an organization. People start to think they can use you and your powerful communications platform for their own purposes. Fortunately, I’m on to them and would never allow myself (or you, valued reader) to be taken advantage of.