Name: John Butman
Location: Inside BzzAgent’s Offices
This is a 90-day experiment in organizational transparency.
In December 2005, BzzAgent received $13.8 million in venture capital, and has now a reached a critical point in its development — the company will double its staff from 47 to 80 over the next year, double its sales, and make a fundamental transition from an agency to a media model.
To chronicle this extraordinary phase in its evolution, BzzAgent has invited John Butman — a writer, expert in organizational communications, and co-author with Balter of the recently published book Grapevine: The New Art of Word-of-Mouth Marketing — to spend time inside the company and blog about what he sees and learns, in real-time.
90 Days at BzzAgent will chronicle the changes that take place at BzzAgent as the company strives to grow fast and big, but keep true to its mission of “open and honest sharing of opinions” among everyday people.
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